The Amazing Spider-Man is a 2012 American superhero film directed by Marc Webb, based on the Marvel Comics character Spider-Man. It is a reboot of theSpider-Man film franchise, portraying the character's origin story and his development into a superhero while still a high school student. The film stars Andrew Garfield in the title role, with Emma Stone as Gwen Stacy and Rhys Ifans as Dr. Curt Connors.
Development of the film began with the cancellation of Spider-Man 4 in 2010, ending director Sam Raimi's Spider-Man film series that had starred Tobey Maguire,Kirsten Dunst, and James Franco. Opting to reboot the franchise with the same production team, Sony Pictures Entertainment announced a July 2012 release date for The Amazing Spider-Man. James Vanderbilt was hired to write the script while Alvin Sargent and Steve Kloves helped fine-tune it. Pre-production involved auditioning many actors for the roles of Peter Parker and Gwen Stacy, resulting in the casting of Garfield and Stone. Using Red Digital Cinema Camera Company's RED Epic camera, principal photography started in December 2010 in Los Angeles before moving to New York City. The film entered post-productionin April 2011 with the film being shot in 3D with 3ality Technica and with James Horner contributing to the film score.
Sony Entertainment has focused its marketing campaign with a promotional website with released images and three theatrical trailers, along with a prologue screening in certain cities, a video game tie-in being developed by Beenox and a viral marketing campaign among other products. The Amazing Spider-Manpremiered on June 13, 2012, in Tokyo, Japan, and was released in the United States on July 3, 2012, in 3D and in IMAX 3D. Global release dates vary by country and territory.[6] The critical reaction to the film was generally positive, with a 74% "certified fresh" score from review aggregator Rotten Tomatoes.
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